Tennent’s launches new citrus beer

Commuters on Edinburgh's Princes Street were treated to the fresh scent of lemons courtesy of Lemon T, a new citrus beer from Tennent's. Picture: Phil Wilkinson

A MAJOR brewing firm has introduced an innovative advertising campaign to launch its latest product.

Tennent’s have installed a lemon scented panel on a bus stop in Edinburgh’s Princes Street to introduce Lemon T, a new citrus beer.

Paul Condron, marketing director at Tennent Caledonian, commented: “We’re pleased to be able to bring our lemon scented panel to Scotland’s capital. Lemon T is all about bringing a refreshing change to consumers, so we thought we should extend this to commuters as well.

“The panel has proved a big hit and we’ve had many positive comments from commuters about the refreshing new scent on Princes Street.”